Media companies have been toiling with various degrees of digital transformation for the better part of the last decade. People now engage with companies quite differently than they have in the past, prior to the rise of the Internet. They are constantly exposed to digital information.
As media companies you find yourselves having to develop digital content, digital products and a digital culture. Just developing and managing those digital products is complex enough to pose a real problem on its own. But it also gets exacerbated by difficult market conditions as well as a fairly rapid industry decline in revenues, and all that adds a good amount of complexity to an already challenging digital transformation.
Digital transformation is not just about digital products. It has to run much deeper than that. Digital transformation is a complete shift that has to be driven to not just the products & the sales teams, but into operations and the editorial departments as well.
Easier said then done eh?