The hosting industry and the DIY website builders are coming after your advertisers. The hosting industry has come to realize that everyone that could “Do their websites themselves” pretty much already did. So they’re gearing up to go after smb owners with a “do it for me” approach.
Its going to take the hosting industry some time to figure out the content creation piece. This leaves the window wide open for a newspaper organization to charge and claim the prize while there’s still tons of low hanging fruit in the orchard.
There’s an opportunity at hand to secure the most valuable digital real estate piece for thousands and thousands of advertisers inside a recurring business model.
With the content creation piece, newspapers have all they need to win the race. All you need to do is to start running. Write to win!